When it comes to growing your marketplace, retaining great sellers is key to increasing both traffic and sales. In fact, a marketplace is nothing without good sellers. They form a central pillar of your marketplace’s content, and they’re fundamental to building trust with buyers too. In short, it is very important to manage your marketplace using clear guidelines, in order to ensure that buyers obtain the best experience in the marketplace while sellers reap the benefits from selling in a healthy marketplace ecosystem.
The way to do this is by implementing a marketplace seller agreement, a crucial document to the success and smooth functioning of online marketplaces. In fact, the marketplace seller agreement contains the terms and conditions that govern the seller's usage of and access to the marketplace. As such, it is a contractually binding rulebook between the seller and the marketplace itself.