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Julián Gómez

Julián Gómez

Julián is Chief Product Officer at Shopery, where he designs our innovative marketplace software for leading brands and ventures. He has over 10 years of experience managing Product teams. Previously, he served as VP of Product at Softonic.
Recent Posts

How Content Moderation Is Key To Marketplace Success

One of the great benefits of starting a marketplace over an online store is that there is no need for marketplace owners to invest in stock, since external vendors are responsible for upholding the inventory of their products. That is not to say that marketplace managers can wash their hands of all responsibility. Indeed, the quality of content sold on a platform — take Amazon as a prime example — is often attributed to the marketplace platform itself. In fact, their brand reputation often rests on their ability to offer the best quality, and widest variety, of the products their customers are interested in.

Marketplace Technology: Choosing A Software For Your Marketplace

Technology is the backbone to any digital business, let alone marketplaces. Indeed, choosing which technology will power the marketplace business is as important as deciding on the revenue model or how to brand the marketplace. A marketplace can be built using several different technology solutions: from open source software that the marketplace’s engineers can code themselves, to a SaaS e-commerce solution like Shopery. This is not a choice to be taken lightly: once you have picked your marketplace technology, it will have a sizeable impact on your budget, your in-house talent needs, internal processes and the overall scaling of your business.

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About Insights

Insights by Shopery provides curated leading advice for marketplace owners.

Our content focuses on helping brands and ventures

  • define a winning marketplace strategy
  • prepare a successful launch
  • execute solid growth initiatives