How To Invest Wisely In Your Marketplace Launch

Starting a new multi-vendor marketplace venture might seem daunting at first. Creating a business plan, setting out a budget and hiring a team might feel like a mammoth undertaking to begin with. Thankfully, there are plenty of tools and pieces of wisdom out there to make things much easier.

That means that knowing how to invest wisely in your marketplace is now more easier than ever. And what’s more, you won’t have to cut corners when it comes to quality. Here are some steps for how you can make the most out of your budget and set your platform up for success.

How To Attract The Best Vendors To Your Marketplace

As a marketplace owner, there are two actions that form the foundation of your business: acquiring buyers and growing a quality seller base. Without these two pillars to ensure stability and growth, your business model will fail. To put it simply, a great marketplace is nothing without great vendors.

There is a lot to consider when it comes to selecting and then acquiring sellers. To help you on your way, we have compiled a few steps on how to set out a plan for acquiring, and keeping, the best sellers possible for your multi-vendor marketplace.

A Marketplace Launch Guide: How To Kickstart Your Business For Success

The marketplace industry is expected to grow from its current $15 billion estimated overall value to $335 billion by 2025. That makes now a great time to invest in a new marketplace business.  However, for many, launching a marketplace can feel like a daunting task. The back office, vendors and buyers are all separate facets that must be carefully considered pre-launch. All of this can make launching your marketplace seem a stressful, almost overwhelming, undertaking. The truth is, it doesn’t have to be.

The Relevance Of Marketplaces: Our Interview With Ecommerce Foundation

Original content published by Ecommerce Foundation: Article

Many of the world's most successful companies operate under marketplace models: Airbnb, Amazon, Uber, Etsy. Indeed. With the constant evolution of marketplaces, Ecommerce Foundation decided to interview Eduardo Aznar, Chief Growth Officer at Shopery. Together, we discussed the relevance and impact of marketplaces in today’s ecommerce society. Shopery empowers leading ventures and brands to build and scale their marketplace businesses through a SaaS solution.

The Four-Step Formula To Effective Marketplace Branding

Branding is just as vital to a marketplace as finding the right sellers, measuring the right metrics, or choosing the right revenue model. Whilst there is no single consensus on the definition of marketplace branding, a marketplace’s brand can be thought of as the personality that identifies the business.

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About Insights

Insights by Shopery provides curated leading advice for marketplace owners.

Our content focuses on helping brands and ventures

  • define a winning marketplace strategy
  • prepare a successful launch
  • execute solid growth initiatives