How To Implement a Marketplace Seller Agreement

When it comes to growing your marketplace, retaining great sellers is key to increasing both traffic and sales. In fact, a marketplace is nothing without good sellers. They form a central pillar of your marketplace’s content, and they’re fundamental to building trust with buyers too. In short, it is very important to manage your marketplace using clear guidelines, in order to ensure that buyers obtain the best experience in the marketplace while sellers reap the benefits from selling in a healthy marketplace ecosystem.

The way to do this is by implementing a marketplace seller agreement, a crucial document to the success and smooth functioning of online marketplaces. In fact, the marketplace seller agreement contains the terms and conditions that govern the seller's usage of and access to the marketplace. As such, it is a contractually binding rulebook between the seller and the marketplace itself.

How To Attract The Best Vendors To Your Marketplace

As a marketplace owner, there are two actions that form the foundation of your business: acquiring buyers and growing a quality seller base. Without these two pillars to ensure stability and growth, your business model will fail. To put it simply, a great marketplace is nothing without great vendors.

There is a lot to consider when it comes to selecting and then acquiring sellers. To help you on your way, we have compiled a few steps on how to set out a plan for acquiring, and keeping, the best sellers possible for your multi-vendor marketplace.

A Marketplace Launch Guide: How To Kickstart Your Business For Success

The marketplace industry is expected to grow from its current $15 billion estimated overall value to $335 billion by 2025. That makes now a great time to invest in a new marketplace business.  However, for many, launching a marketplace can feel like a daunting task. The back office, vendors and buyers are all separate facets that must be carefully considered pre-launch. All of this can make launching your marketplace seem a stressful, almost overwhelming, undertaking. The truth is, it doesn’t have to be.

Why Great Pictures Are Paramount To Success In B2C Marketplaces

Before the dominance of e-commerce, shopping was traditionally a tactile experience for consumers. That explains why clothing stores have fitting rooms, book stores allow a flick through, and wine galleries hold tastings. Some of these experiences clearly are not replicable online, but with 60% of sales happening through online marketplaces, online retailers have to find a way of recreating this interactivity with products prior to purchase. The answer? High-quality photos. Indeed, images are more important than ever in getting consumers to buy a product.

How Content Moderation Is Key To Marketplace Success

One of the great benefits of starting a marketplace over an online store is that there is no need for marketplace owners to invest in stock, since external vendors are responsible for upholding the inventory of their products. That is not to say that marketplace managers can wash their hands of all responsibility. Indeed, the quality of content sold on a platform — take Amazon as a prime example — is often attributed to the marketplace platform itself. In fact, their brand reputation often rests on their ability to offer the best quality, and widest variety, of the products their customers are interested in.

How To Implement A Smart Commission Pricing Model for Marketplace Businesses

Commissions are by far the most popular revenue model for digital marketplaces. Although they might come under different names by different marketplaces - Amazon calls them referral fee, eBay has final value fees and Etsy refers to them as transaction fees - they are all the same thing: a percentage or fixed amount that a marketplace chargers a vendor for each sale they make on its platform.

The Relevance Of Marketplaces: Our Interview With Ecommerce Foundation

Original content published by Ecommerce Foundation: Article

Many of the world's most successful companies operate under marketplace models: Airbnb, Amazon, Uber, Etsy. Indeed. With the constant evolution of marketplaces, Ecommerce Foundation decided to interview Eduardo Aznar, Chief Growth Officer at Shopery. Together, we discussed the relevance and impact of marketplaces in today’s ecommerce society. Shopery empowers leading ventures and brands to build and scale their marketplace businesses through a SaaS solution.

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About Insights

Insights by Shopery provides curated leading advice for marketplace owners.

Our content focuses on helping brands and ventures

  • define a winning marketplace strategy
  • prepare a successful launch
  • execute solid growth initiatives