Eduardo Aznar

Eduardo Aznar

Eduardo is Chief Growth Officer at Shopery, where he helps brands and ventures grow their marketplace business, and executes internal levers for growth in the sales and marketing functions. Previously, he advised top-management teams at large multinational companies grow during his role as Management Consultant at Deloitte.
Recent Posts

How To Implement a Marketplace Seller Agreement

When it comes to growing your marketplace, retaining great sellers is key to increasing both traffic and sales. In fact, a marketplace is nothing without good sellers. They form a central pillar of your marketplace’s content, and they’re fundamental to building trust with buyers too. In short, it is very important to manage your marketplace using clear guidelines, in order to ensure that buyers obtain the best experience in the marketplace while sellers reap the benefits from selling in a healthy marketplace ecosystem.

The way to do this is by implementing a marketplace seller agreement, a crucial document to the success and smooth functioning of online marketplaces. In fact, the marketplace seller agreement contains the terms and conditions that govern the seller's usage of and access to the marketplace. As such, it is a contractually binding rulebook between the seller and the marketplace itself.

What Is A Marketplace? Our understanding of multi-seller businesses

According to Lengow, over 60% of sales already happen through marketplaces, and some of the most successful companies worldwide (Airbnb, Amazon, Uber) operate under this model.


On the surface, it may seem like marketplaces are much more complex than other, similar businesses, due to their nature as multi-vendor platforms. The truth is the marketplace model is surprisingly lean and scalable for new startups. So how do we really define a marketplace, and how does it differ from online stores and classifieds businesses?


How To Structure Your Marketplace Team To Ensure Success

In 2019, building a marketplace business is an attractive proposition. In fact, online marketplace revenue is expected to double by 2022. Furthermore, more specialised, niche marketplace businesses are increasingly cornering their respective markets with great success. In addition to that, the rising prevalence of ready-made marketplace SaaS solutions makes it easier than ever to get started and launch a new marketplace.

How To Implement A Smart Commission Pricing Model for Marketplace Businesses

Commissions are by far the most popular revenue model for digital marketplaces. Although they might come under different names by different marketplaces - Amazon calls them referral fee, eBay has final value fees and Etsy refers to them as transaction fees - they are all the same thing: a percentage or fixed amount that a marketplace chargers a vendor for each sale they make on its platform.

A Guide To Marketplace Revenue Models

Choosing which revenue model to implement may be the most relevant business decision marketplace owners need to address before launching, and one that must be reviewed continuously. Indeed, the chosen revenue model has a strong impact across the business, from the capacity to onboard sellers and convert visitors into paying customers, to supporting the business' cash flow.

How To Measure Your Success: 5 Key Marketplace Metrics

Measuring and assessing metrics is key to success of any digital business. While metrics for traditional single-vendor online store models are well known to the public, marketplace models require a new set of KPIs.

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About Insights

Insights by Shopery provides curated leading advice for marketplace owners.

Our content focuses on helping brands and ventures

  • define a winning marketplace strategy
  • prepare a successful launch
  • execute solid growth initiatives